Robert William Barker (December 12, 1923 – August 26, 2023) was an American media personality, game show host, and animal rights advocate. He hosted CBS's The Price Is Right, the longest-running game show in North American television history, from 1972 to 2007. Barker also hosted Truth or Consequences from 1956 to 1975.
Born in Darrington, Washington, in modest circumstances, Barker spent most of his youth on the Rosebud Indian Reservation and was a citizen of the Rosebud Sioux Tribe. Barker joined the United States Navy Reserve during World War II. He worked part-time in radio while attending college. In 1950, Barker moved to California to pursue a broadcasting career. He was given his own radio show, The Bob Barker Show, which ran for six years. Barker began his game show career in 1956, hosting Truth or Consequences.
Barker began hosting The Price Is Right in 1972. He became an advocate for animal rights and of animal rights activism, supporting groups such as the United Activists for Animal Rights, People for the Ethical Treatment of Animals, and the Sea Shepherd Conservation Society.