Helen Beatrix Heelis, usually known as Beatrix Potter ( BEE-ə-triks), was an English writer, illustrator, natural scientist, and conservationist. She is best known for her children's books featuring animals, such as The Tale of Peter Rabbit, which was her first commercially published work in 1902. Her books, including The Tale of Jemima Puddle Duck and The Tale of Tom Kitten, have sold more than 250 million copies. An entrepreneur, Potter was a pioneer of character merchandising. In 1903, Peter Rabbit was the first fictional character to be made into a patented stuffed toy, making him the oldest licensed character.
Born into an upper-middle-class household, Potter was educated by governesses and grew up isolated from other children. She had numerous pets and spent holidays in Scotland and the Lake District, developing a love of landscape, flora and fauna, all of which she closely observed and painted. Potter's study and watercolours of fungi led to her being widely respected in the field of mycology. In her thirties, Potter self-published the highly successful children's book The Tale of Peter Rabbit.